Sep 19

5 Sure Fire Ways to Market Your Online Business without Breaking the Bank!

Why oh why is it that nobody tells you when you join an online business opportunity, that you’ve got to know how to market. So many people are quickly disollusioned because they think that once they plunk their money down on a new online money making business opportunity, that they will just have to sit back and let the replicated website do the work.

Well I’m here to tell you the down and dirty truth about how it really works. And how do I know? Because when I first started my online  home based business, I plunked down $2000 dollars and had no clue how to market.

Picture it this way.

Starting a new Business Online is exactly like opening a brick and mortar store. The only difference is that, there is much less overhead, but the basic premise is the same. You can have a cash register, a location, and a bunch of products, but with no customers, you’re out of business.

So here are 5 Sure Fire Ways to start marketing online to drive traffic to your New Business Opportunity Online

1. Article Marketing - Article Marketing just may be one of the most powerful forms of marketing I have implemented in my business online. It’s free, and if you do it right, it will generate a ton of traffic.  You must keep targeted keywords in mind when writing your articles. So lets say, for example, you are writing a review on a particular business opportunity, make sure to use the business opportunity name in your keywords, in your title and in the body of the article to make sure that your article is relevent enough to appear in the search engine results when people are looking for reviews on that particular online business.

2. Press Releases: Much Like Article Marketing, Press releases are also a great way to get the word out about your business. Not only are the a great way to brand your busines, but it is the fastest, easiest way to brand yourself online. Just write a few Press Resleases about yourself, and start getting your name out there. People will want to know who they are dealing with, and they WILL google your name. TRUST ME ON THIS ONE! I have a counter that monitors my traffic, and my name is googled all the time, crazy I know!

There are several free press release sites out there that are completely free. At first I thought Press Releases were reserved for news media! But I quickly found out it’s a great way to market your business online as well. Why? Because content is King, and people are always searching for information online. This is why Article Marketing and Press Releases are so powerful. They are viral and they satisfy the hunger for people who are searching for information.

3. Pay-Per-Click. Done right, pay-per-click can be an extremely powerful method of advertising, in some cases, providing instant results. However, PPC must be done carefully and strategically, or else you can lose a lot of money fast. I know, because I lost $500 in less than two weeks in my first attempt at google adwords. You must make sure that you set your pay per click at a cost that will provide a good return on investment. Here’s an example, it wouldn’t make financial sense to bid a dollar per click on a product that you sell for $49.00 and only makes you 30 % Commission. You would have to have like 1 our of 20 people buy the product to justify the expense. Forget it. So if you have lets say, a ticket item of $200.00 you can easily bid $1.00 per click because it usually takes 100 clicks to get 2 people to buy the program. and at $200.00, you will still make $300 profit. Do the same thing with a $49.00 product for which you only earn $39 bucks, and…well….you do the math.

4. Video Marketing: This is how I made my “claim to fame”. I did video marketing and made thousands upon thousands of dollars doing it, but you gotta do it right. There are two kinds of videos I used to get traffic and to brand myself: Traffic Videos and Content Videos. Traffic Videos consisted of just 1 or 2 minute quick little videos with keywords and descriptions whose sole purpose was to drive traffic to my sites. A Content Video will run about 5 minutes or a little more, and they are usually used to teach someone a lesson, share valuable information, or do a screen capture tutorial of some sort. Video is super powerful, period.

5. Last but not least. there is Forum Marketing. This is also free, and is really a microcosm representation of what Networking is really about. It entails going to forums and joining in the conversation by way of adding valuable input to existing conversation threads. The cool thing about forum marketing is that you get to meet and network with new people, and you utilize the signature line to point to your primary opportunity. Now, you have been warned, don’t jump in just to blabber about your opportunity. Respond to a post with real substance. Or start a thread that adds value to the community, poses a question perhaps, or just comment about things that interest you that pertain to the genre of the forum.

There are a million ways to skin a cat (I know that’s gross..it’s just a saying!) but the truth of the matter is, is that at the end of the day, what matters is you want to get as many people to visit your website as possible and then it simply comes down to a numbers game. You can expect that out of ever 100 people that opt-in to your list, 3 will buy.

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Barbie Figueroa is an Expert Internet Marketer and a stay at home mom of 3. She has been making a living online for the past 8 years. She has discovered that no matter what program one decides to join on the internet, marketing is KEY to ones success. To find out more about Barbie and check out what else she is up to, visit her website at http://www.barbiefigueroa.com/

To start marketing a “No Brainer” Online business now, visit: http://www.recessionproofincomenow.com

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